About
Branding built on utility.
Agaga is a New Zealand studio that builds brands to function — distinctive where it counts, and simple enough that your team never needs an agency in the room to use them.
The approach
Most studios deliver a brand and move on. The files get filed, the guidelines go unread, and within a month the team is improvising. We treat that as the failure it is.
Everything we build is a system: a logo suite that covers real situations, type and colour rules written for people rather than designers, and templates that make the correct choice the easy one. The measure of our work is whether your team can brief a printer or a developer and get it right without us.
We work in fixed-scope packages with transparent pricing, paid over time so cashflow stays protected. No surprise invoices, no scope creep without a conversation first.
Who you work with
"I build brands that make your team self-sufficient."
Jake Elisara founded Agaga to do branding differently — practical, documented, and built to last. You work directly with the person doing the work, start to finish.
— Jake Elisara, Founder