About
Branding built on utility.
Agaga is a New Zealand studio that builds brands to function: distinctive where it counts, simple enough that your team never needs an agency in the room.
The approach
The typical studio delivers a brand and moves on. The files get filed and the guidelines go unread. Within a month the team is improvising. We treat that as the failure it is.
Everything we build is a system. A logo suite that covers real situations. Type and colour rules written for people rather than designers. Templates that make the correct choice the easy one. Files organised so the newest version is obvious. The measure of our work is whether your team can brief a printer or a developer and get it right without us.
We work in fixed-scope packages with transparent pricing, paid over time so cashflow stays protected. No surprise invoices, no scope creep without a conversation first.
Who you work with
"We build the materials a business markets with, across every channel it shows up in, physical or digital."
Jake Elisara founded Agaga to do branding that holds up, documented and usable without an agency on call. You work directly with the person doing the work, start to finish.
Jake Elisara, Founder