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Go-to-market

Annual content strategy

A full-year content plan defining pillars, formats, channels and a quarterly editorial calendar.

Investment

from $2,800

Price varies with the number of channels and depth of audience research.

~14 hours of work

The scope and the cost are fixed, quoted before we start.

What's included

A year of content decided up front, so you publish on purpose instead of scrambling each week.

  • Content pillars tied to your business goals
  • The formats and channels worth your effort, and the ones to skip
  • A quarterly editorial calendar with themes and cadence
  • Guidance on tone, length and repurposing
  • A simple system your team can run without us

Good if content has gone ad-hoc and you want a plan you can keep to.