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Brand guidelines
A reference document covering logo usage, colour, typography and graphic elements.
Investment
from $5,500
Price varies with depth of visual system and number of brand elements to document.
~30 hours of work
The scope and the cost are fixed, quoted before we start.
What's included
The rules that keep your brand consistent no matter who is using it, whether that is your team or a printer you have never met.
- How to use the logo, with clear space and which version goes where
- Your colour palette with the real values for screen and print
- The type system, and how the hierarchy holds together
- Graphic elements, plus a steer on imagery
- Examples of correct use, and the mistakes to avoid
- Delivered as a designed PDF
Good if your brand looks slightly different every time someone new touches it.
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