Campaign
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Photography, print, and launch campaign assets for Alba across a year of significant range growth. Product and event shoots, a PR pack, menus, posters, and a festival stand for the 121 festival, all produced to support a brand moving fast.
The work
Alba came into 2023 with one product and real momentum. The original sparkling Margarita had found its audience and the brand was moving quickly, adding three new RTD lines and bringing two new spirits to market across the year. Each launch needed assets that could carry the announcement while holding the brand’s local, stylish character.
The work started with product photography, building a library across the growing range. Campaign and event photography ran alongside that, capturing the brand out in the world at the venues and moments where Alba was showing up. The PR pack was built around a keepable newspaper, something with enough weight to hold attention after the pitch. Print extended into menus, posters, and event materials.
For the 121 festival in 2023 we produced the festival stand, carrying the same visual language as everything else. Consistent from the can to the corner of a field.
We also produced 3D visualisations of POS and packaging configurations before anything went to manufacture. Working in 3D meant options could be reviewed side by side and decisions made quickly, without committing to production runs first.
Outcome
Alba launched three new RTD lines and two new spirits during the period, building real range depth off a successful sparkling Margarita debut. The PR campaign earned editorial pickup across New Zealand lifestyle press including Fashion Quarterly, Urbanlist, and VIVA.