Krispy Kreme x BP

The brief was a proof piece for an animated retail display at BP stations around the country. The installation was a custom-built LED screen and fridge unit designed to sit in-store beside the Krispy Kreme products. The animation needed to work within that physical layout and hold up in the sell-in presentation.

Early concept work explored liquid pours and sprinkle particle effects around the product range. Testing moved through a few directions before landing on something simpler and more consistent for the hardware. The final piece was modelled, textured, and rendered against the wall’s actual dimensions, with three product cutouts built into the unit and the taller side panel beside the fridge used as the primary stage.

The animation was delivered non-looping, cut to the real screen layout, and used directly in the pitch. The wall went ahead and was deployed across the North Island delivery range.