Ockham Residential.

The Kubrick is a 52-apartment development in Freemans Bay, named for Stanley Kubrick and designed around precision, detail, and a strong use of colour. When we came on to the project, the building existed on paper. Ockham needed to show buyers something real.

We started with the site. Drone footage of Pratt Street and the surrounding neighbourhood gave us the actual location to work with. The building was developed in 3D, textured and lit against the real environment, then composited into the captured footage. The goal was for The Kubrick to sit convincingly within Freemans Bay, readable at street level and from the air.

Static renders were produced for print and digital use across the sales campaign. Animated pieces extended the same material for the sales suite and video channels, putting the building in motion within its real context.

Getting the scale, the light, and the relationship to surrounding buildings right was the work. Freemans Bay is a neighbourhood people know well, so the visualisations had to hold up to that familiarity.