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Strategy & identity

Brand archetype model

Identify the archetype that defines your brand personality and shapes your voice.

Investment

from $2,800

Fixed scope. Price does not vary.

~14 hours of work

The scope and the cost are fixed, quoted before we start.

What's included

A clear read on your brand’s personality, so tone and design decisions stop being guesswork.

  • The archetype, or blend, that fits your brand
  • What it means for how you speak and show up
  • Traits to lean into, and ones to avoid
  • Examples of the archetype applied to your context
  • A one-page reference your team can use

Good if the brand feels inconsistent across people and you need a shared compass.