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Sub-brand or naming strategy
A brand architecture model and naming approach for sub-brands, divisions or product families.
Investment
from $16,000
Price varies with the number of sub-brands in scope and architecture complexity.
~40 hours of work
The scope and the cost are fixed, quoted before we start.
What's included
A clear model for how your sub-brands, divisions or products relate to the master brand, and what to call them.
- A brand architecture model that fits your business
- How sub-brands relate to the parent
- A naming approach and conventions
- Guidance for adding the next one
- A reference to keep the structure coherent
For when new divisions keep appearing and the structure is getting muddy.
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