Service
← All services Strategy & identity
Brand foundations document
A single document defining your purpose, story, personality, tone and messaging.
Investment
from $9,500
Price varies with the number of audience profiles and messaging tiers required.
~32 hours of work
The scope and the cost are fixed, quoted before we start.
What's included
The written core of your brand in one place: purpose, story, personality, tone of voice and messaging. It becomes the document your team, and any agency you bring on, writes from.
- Your purpose and positioning, written in plain words
- Profiles of the people you are selling to
- A tone of voice guide with real do and don’t examples
- Core messaging, plus a few tagline options to react to
- One designed PDF you can hand to anyone
Worth doing when your messaging changes depending on who is writing it.
Related services